CocaCola Price Optimizer
Timeline: 4 weeks
Team Size: 6
Project Overview
A user-friendly tool that optimizes the pricing of Coca-Cola products, featuring a comprehensive dashboard to visualize all products, track price optimization, and observe the effects of adjusting key data points.
A user-friendly tool that optimizes the pricing of Coca-Cola products, featuring a comprehensive dashboard to visualize all products, track price optimization, and observe the effects of adjusting key data points.
Project Impact
- Enhanced decision-making with real-time data visualization.
- Improved pricing strategies leading to increased profitability.
- Greater understanding of how market factors influence pricing and sales performance.
- By developing this tool, Coca-Cola can leverage data-driven insights to optimize pricing strategies and maintain a competitive edge in the market.
① Brainstorm & Inspiration
For brainstorm and inspiration, we explored Coca-Cola's existing branding and design systems to ensure visual alignment and brand consistency.
② Low Fidelity Wireframing
We also created low-fidelity wireframes to conceptualize the app’s layout, user flow, and key dashboard features.
③ Login & Dashboard
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Brand Integration: use Coca-Cola's signature red color scheme and branding elements.
- Interactive Flashy Design: using subtle animation, vibrant background image.
- Product Display: showcase all products with high-res images.
- Visual Consistency: maintain consistent color palette with the Coca Cola brand.
④ Price Optimizing
We designed the price optimizing feature to dynamically adjust Coca-Cola product prices based on key market factors, historical data, and performance metrics. The tool provides actionable insights and simulations, enabling users to test different pricing scenarios and instantly visualize their projected impact on sales and profitability.
④ High Fidelity Prototype
Our high-fidelity prototype brings the user journey to life through a video walkthrough, showcasing how users navigate the dashboard, adjust pricing inputs, and view real-time results. The prototype emphasizes intuitive interactions and a visually engaging experience, aligning with Coca-Cola’s brand while demonstrating the tool’s full pricing optimization capabilities.
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