San Francisco 49ers Fan Experience App
Timeline: 3 weeks
Team Size: 4
Project Overview
The redesigned San Francisco 49ers fan experience app enhances engagement by introducing cutting-edge features like an AI-assisted chatroom, fantasy game integration, AR navigation, Ticketmaster access, and compatibility with Meta Oculus for immersive interactions.
The redesigned San Francisco 49ers fan experience app enhances engagement by introducing cutting-edge features like an AI-assisted chatroom, fantasy game integration, AR navigation, Ticketmaster access, and compatibility with Meta Oculus for immersive interactions.
Project Impact
- Secured $5 million client contract with the high fidelity prototype demo.
- +15% User Growth driven by exclusive app-only features and personalized notifications.
- Real-time Gameday Navigation helped fans optimize in-stadium experiences through AI-powered alerts and AR integration.
- 360° Fan Ecosystem including e-commerce, content, gamification, and VR experiences for non-local fans
① Brainstorm & Inspiration
We began with a visual discovery sprint—gathering inspiration and aligning on the 49ers’ brand palette, tone, and design language to ground the creative direction.
② User Persona Crafting
Next, we crafted five distinct user personas and mapped their journeys to ensure the experience addressed the unique needs of each fan segment.
③ Visual Design System
We defined typography, color, and UI styles by translating the 49ers’ bold brand identity into an accessible, scalable design system tailored for digital fan engagement.
④ High Fidelity Prototype
We created a high-fidelity prototype that showcases personalized journeys for all five 49ers fan personas.
***However, due to client confidentiality, it cannot be displayed publicly—please contact me directly to view a walkthrough.***
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